ABOUT US

The founder Axel brings 25 years of experience as a Partner at G-Star Raw, where he spearheaded the opening of over 150 franchise stores across GAS, South Europe, and CEE.

The founder Marc has worked in several markets, but the last twelve years he focused on major accounts in Eastern Europe and the Middle East. He was in leading sales positions for many international Brands like Ralph Lauren, Tommy Hilfiger, G-Star, Rich & Royal and Tigha and opened several stores as a Retail Manager for G-Star Raw. This great insight and working for so many heavyweights of the industry, make Marc an expert in Global sales and positioning of brands. Using his knowledge, he founded his own home wear brand during the pandemic, which gave him additional experience becoming managing a clothing company with all pleasures and pain. Next to this, Marc followed his additional passion in founding a company for the digitalization of the fashion industry.